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Why do people binge watch TV?


Written by Sam Pudwell

There’s something I need to get off my chest. It’s a weakness that has been haunting me for a long time and although I’...

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Why do people binge watch TV?


Written by Sam Pudwell

There’s something I need to get off my chest. It’s a weakness that has been haunting me for a long time and although I’ve tried to bottle it up, I just can’t hold it in any longer. It’s time I admitted the truth. That’s right, I’m a Netflix addict. Phew, that feels much better. It’s…

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Meet the Berkeley Communications team – Simon Burgess


Written by Pippa Cranham

In the second of my interview series with people from the Berkeley Communications team, I am talking with Simon Burgess who heads up our video solutions to clients. Whether it’s part of an ongoing communications campaign, or for standalone needs, Simon has the experience to ensure the end footage achieves its purpose. What was your…

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How can I persuade someone to do something?


Written by Jana Fickerova

Lesson one in the art of persuasion: if you are going to make people do something you want them to do, you will need more than just a ‘pretty please’ and a little freebie. Whether it is making them believe that they definitely need to buy your product, book your services or support your cause,…

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Don’t keep your audience waiting


Written by Chris Hewitt

Get to the point. Every well written news piece does.  No preamble. No build up. No setting-the-scene. Then cover your ground in descending order of interest. The why, the what, the where, the who and the how. No superfluous words. Keep sentences short. Dispense with the clever vocabulary. Basic news writing skills but not limited…

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Why do people watch Love Island?


Written by Emma Jefferies

Even if you’re not watching it, you’ve probably heard about it and for the last three years, Love Island has become one of the most highly anticipated show of the summer. It’s safe to say that Love Island isn’t exactly high-brow television. However, the ITV2 show has attracted a huge – and surprisingly diverse –…

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How to get the best out of a PR agency team


Written by Rhiannon Richardson

If you want something doing, do it yourself. Or so goes the saying. I don’t believe this. I think, if you want something doing, just ask nicely! Nice. It might be a boring word but the act of being it, holds a lot of power. I’ve noticed recently that we have started commenting when people…

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Can I use sport as an inspiration for my business storytelling?


Written by Chris Plant

There are few better arenas for demonstrating the power of storytelling than sport, and this summer the nation will once again be gripped by tales of overcoming adversity, painful failure and the adulation of achieving lifelong dreams as some of the world’s biggest sporting events commence. First up on the menu is the World Cup….

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People will forget you – unless….


Written by Chris Hewitt

People won’t remember what you said. They won’t remember what you did. But they will remember how you made them feel. Take the example of Justin Gignac – a New York artist and entrepreneur who wanted to show that people would buy anything if the packaging was right. So, to prove his point he began…

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How can I improve my content marketing?


Written by Kate Edwards

While reviewing the findings of our latest free report (From gut feel to gravitas: creating credible content that hits the mark) I reflected on what content appeals to me and why I connect with it. Essentially, I’m a country bumpkin at heart and love nothing more than to walk my dog Ellie. She’s even made…

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YOU ARE SO NEGATIVE


Written by Chris Hewitt

How do you feel when someone criticises you, even in a small way? It niggles you for days, doesn’t it? Often disproportionately so. Like a small stone in your shoe it makes you uncomfortable, emotional even. It becomes hard to see the bigger picture and get on with the rest of your life. Just because…

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