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Creative campaigns: Five tips to take an idea to the next level


Written by Emma Jefferies

In today’s incredibly noisy world, brands can struggle to be heard. As a PR agency, it’s down to us to help our clients s...

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Creative campaigns: Five tips to take an idea to the next level


Written by Emma Jefferies

In today’s incredibly noisy world, brands can struggle to be heard. As a PR agency, it’s down to us to help our clients stand out from competitors, and sometimes, that requires thinking outside the box. Creativity has become more important than ever in insuring we come up with new, brilliant ways to reach different audiences…

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Storytellers by day, Book lovers by night!


Written by Charlotte Oakes-Dean

As self-professed storytellers and book lovers by trade, we couldn’t miss out on National Book Lovers Day! To celebrate what might as well be called National Berkeley Communications Day, we couldn’t resist a little show and tell of our favourite books and simply why we just can’t get enough of them! After all, these are…

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Escaping death at Yosemite


Written by Bill Thomas

This is a story that took place last month, alongside Berkeley Communication’s own Ollie Bennett and our friend Anish during a three-week road trip around California and Nevada. We headed from Oakland to Yosemite in pursuit of a life-changing adventure and were not left disappointed. A six-hour drive flew by and before we knew it, we were…

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Time to reflect


Written by Sarah Taylor

Everything we do at our PR agency is to make our clients look good – and it’s therefore crucial that we work closely with them to ensure that we’re helping them achieve their goals. Working together on planning and messaging sessions helps establish a company’s priorities – whilst regular updates ensure that everything is being…

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Does competition motivate a team?


Written by Aaron Frank

Cycling fans among you will be well aware of Team Sky’s powering dominance in the road racing format in recent years. With seven Grand Tour victories since their formation in 2009, the team is leading the way in the cycling world, thanks largely to their talisman and expert climber Chris Froome, who’s responsible for six…

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How great storytelling can trigger emotions


Written by Zoe Phillips

SPOILER ALERT! I must confess that I am a Netflix addict. For some in our PR agency, the TV highlight of this summer will have been the FIFA World Cup. I however, have been eagerly awaiting the release of Orange is the New Black’s sixth season, which ended last season with a prison riot. Orange…

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What can stand-up comedians teach us about storytelling?


Written by Jennie Armley

Want to hear a funny story? Stand-up comedians are great at storytelling, and no, it’s not just the way they tell it…   Whilst I am a massive fan of a one liner, the comedian’s that have the ability to absolutely floor me, are the ones that can really tell a story. Through the ages,…

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Business storytelling: How do you make technology interesting?


Written by Chris Plant

Tech. It used to be a word that didn’t have much influence on my life, well, at least I didn’t think it did. Nor did I truly appreciate how much of a role technology played in my existence. That was until around five weeks ago when I moved to Reading and joined a tech PR…

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Do I need to spend a lot to get great coverage with a PR agency?


Written by Alex Kent

Like many people, I’ve been conditioned into thinking that in this modern world, there’s no such thing as a free lunch. Either you buy a product/service, or you are the product (think Facebook charging people to advertise to you). Especially when it comes to PR, you may (for whatever reason) be of the thinking that an impactful…

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Now that’s what I call a storyteller …


Written by Kate Bartholomew

The world of music has changed beyond all recognition over the past 35 years, but while formats and fads have come and gone, one thing has remained constant. The national institution that is the ‘Now That’s What I Call Music’ album series released its 100th edition last week. And I for one, couldn’t wait. I…

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