Blog

Archive for 2018

What’s in a title?


Written by James Ash

What’s in a name? Or perhaps to be more accurate, what’s in a title? Last week, after months of speculation, Marvel revealed the tit...

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What can Christmas adverts teach us about business storytelling?


Written by Jennie Armley

It’s that time of year again, December has arrived, and I am now officially allowed to mention the C word! For many the iconic Coca Co...

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How to get global coverage


Written by Jana Cave-Ayland

If you have attended one of our amazing Storytelling Academies, you will know that one of the key messages we emphasise is that great an...

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Where words fail, music speaks


Written by Jack Breith

Within everyone’s life comes a time or experience that pushes us beyond our own emotional capabilities. Whether it’s a feeling of extrem...

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What does a PR agency do?


Written by Emma Jefferies

Unlike many professions, most members of the public have no idea what public relations is or what PR professionals actually do. Ask any pers...

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The reason we all work at our PR agency


Written by Kate Bartholomew

It’s times like this that I love working at a PR agency. With some major campaigns reaching their peak this week, the energy and enthus...

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Stan Lee; the saviour of comic book storytelling


Written by Lindsay Hoggard

Yesterday Stan Lee, most well-known for revolutionising Marvel comic books, passed away. His creations, including Spider Man, Hulk, Doctor S...

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Looking for inspiration for your next campaign?


Written by Kate Edwards

It’s getting to that time of year. The leaves are turning. The nights are drawing in. Every day there’s an interesting mixture of people...

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First Man: PR agency lessons from Hollywood


Written by Bill Thomas

A great story doesn’t always involve grand feats and it certainly doesn’t always need to be true. Despite this, as a History graduate, t...

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The weird and wonderful world of PR requests


Written by Aaron Frank

Every day is different in PR agency. It’s one of the perks of the job. What keeps us on our toes are the weird and wonderful requests we g...

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“Did you hear? Facebook got hacked!” “So, what?”


Written by James Ash

It was widely reported at the end of September that the account information of more than 50 million Facebook users had been left exposed and...

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A story about the power of story


Written by Alex Kent

For those who don’t know, Berkeley Communications has its own Storytelling Academy. Our CPD accredited foundation course helps you to unde...

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The power of a compelling story


Written by Zoe Phillips

Earlier this week, health secretary, Matt Hancock instructed Britain's chief medical officer to draw up official guidelines on time restrain...

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The power of visual storytelling


Written by Ollie Bennett

How many times have you heard a PR agency say “A picture is worth a thousand words” – Well, that's because it is often true. Sometimes...

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How to be seriously creative


Written by Chris Hewitt

I was invited to a ‘creative brainstorm’ recently and the first thing I noticed were the abnormally high levels of anxiety in the air. I...

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Good grammar verses great content


Written by Kate Bartholomew

As a self-confessed grammar geek working at a UK PR agency, this story caught my eye recently. Cornwall Council has voted to add an ‘o...

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Connecting with your audience: How to tell an ‘Incredible’ story


Written by Jennie Armley

This summer, the long-awaited sequel to The Incredibles finally hit our cinema screens, and I am not ashamed to say that I was among the man...

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Going with your gut – a question of consideration


Written by James Ash

If you were to ask a close friend or relative about the timing of the latest life-changing decision, whether that’s which house to buy or ...

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A PR agency guide to camping


Written by Mike Greenshields

As I prepare for a camping trip this weekend, I can’t help but draw distinct parallels between this popular pastime and the world of worki...

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How do I become a better storyteller?


Written by Paul Stallard

Do you remember your favourite book as a child? Can you still see the cover picture? Stories are fundamental to the human experience, connec...

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Birds, bees, dragons and tech PR


Written by Jana Fickerova

Whether you’re aware of it or not, your life revolves around stories. From a young age you have been taught to understand the world throug...

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