Berkeley Communications


Account Executive



Educational Qualifications

Degree-level or Equivalent

Role objective

An integral part of all account teams, an account executive is responsible for several key tasks, usually on a number of different accounts.  Reporting to the account manager the AE must at all times remain the ultimate ‘safe pair of hands’.

By generating positive coverage, achieving product replacement without payment in print and new media, and placing spokespeople as commentators, an account executive works to proactively promote the profile of their clients.  They liaise on a daily basis with the team and clients to update and report on key successes.

Key responsibilities

Account responsibilities:

  • Monitoring the media, including newspapers, magazines, journals, newswires and blogs, for opportunities for clients
  • Liaising on a daily basis with team, clients and the media, via telephone and email
  • Relationship building and networking with colleagues, clients and the media
  • Preparing weekly status reports/emails, tracking and logging coverage, putting together coverage boards
  • Building and keeping media lists up to date
  • Attending client meetings and providing event/exhibition support where appropriate
  • Researching, writing and distributing press releases and other written collateral to targeted media
  • Promoting news stories and features to the media, known as ‘selling in’

Company responsibilities:

  • Daily newspapers overview
  • Answering incoming calls
  • General administration duties
  • Regular contributor to the face of Berkeley through social networking (including company blog and Twitter) on- and offline
  • Beginning to support and understand the agency values (PIES)
  • Demonstrate Berkeley’s storytelling philosophy (Bad News, Human Interest, Topicality) through written and verbal work to both media and clients.

Skills and experience

The AE will ideally have previous experience in a PR agency setting and possess the following attributes:

  • Confidence, articulate, adaptable, creative
  • Self-motivation and a persuasive manner
  • Good spoken and written communication skills
  • Excellent organisational and time management skills
  • Good ‘people skills’, for working with a range of colleagues and clients
  • A professional manner
  • Good business sense
  • Strong presentation and negotiation skills