Berkeley Communications


Account Executive


Reading, United Kingdom

Account responsibilities:

  • Monitoring the media, including newspapers, magazines, journals, newswires and blogs, for opportunities for clients
  • Liaising on a daily basis with team, clients and the media, via telephone and email
  • Relationship building and networking with colleagues, clients and the media
  • Preparing weekly status reports/emails, tracking and logging coverage, putting together coverage boards
  • Building and keeping media lists up to date
  • Attending client meetings and providing event/exhibition support where appropriate
  • Researching, writing and distributing press releases and other written collateral to targeted media
  • Promoting news stories and features to the media, known as ‘selling in’

Company responsibilities:

  • Daily newspapers overview
  • Answering incoming calls
  • General administration duties
  • Regular contributor to the face of Berkeley through social networking (including company blog and Twitter) on-and offline.
  • Understand, support and demonstrate use of the agency values (PIES).
  • Attend Berkeley’s storytelling training, and demonstrate Berkeley’s storytelling philosophy (Bad News, Huma
    Interest, Topicality) through written and verbal work to both media and clients.

Key skills:

  • Confidence, articulate, adaptable, creative
  • Self – motivation and a persuasive manner 
  • Good spoken and written communication skills 
  • Excellent organisational and time management skills 
  • Good ‘people skills’, for working with a range of colleagues and clients 
  • A professional manner 
  • Good business sense 
  • Strong presentation and negotiation skills

Our benefits:

  • Every member of the team gets CPD-accredited Storytelling Academy training
  • Comprehensive induction programme
  • An extra day’s holiday on your birthday
  • Flexible, hybrid-working role
  • Pension
  • Private Health Care