Berkeley Communications


Account Manager


Reading, United Kingdom

Account responsibilities:

  • Ownership and daily management of a number of accounts
  • Planning, monitoring and evaluating activities relative to client marketing objectives, business goals and expectations
  • Allocating and managing the successful delivery of tasks within the team
  • Arranging and leading team and client update meetings
  • Main contact point for clients and key decision-maker within the team 
  • Motivating individuals and the team to meet and exceed client expectations
  • Identifying opportunities to increase monthly retainer and secure additional projects
  • Relationship building and networking with colleagues, clients and the media
  • Lead by example in developing and maintaining journalist relationships
  • Liaising on a daily basis with team, clients and the media, via telephone and email
  • Keeping clients happy and recognising/alerting an AD to any potential issues with an account

Company responsibilities:

  • Mentor and source of support to more junior team members
  • Lead the way with a proactive approach to both on- (including company blog and Twitter) and offline social networking
  • Identify credible and appropriate new business leads
  • Highlight the team’s achievements to others within the organisation and client when appropriate
  • Identify strengths and weaknesses in the team; work with individuals setting goals to improve specific skills
  • Line management responsibilities
  • Take an active role in the recruitment of the team; undertake telephone interviews and face-to-face interviews
  • Understand, support and demonstrate use of the agency values (PIES)
  • The AM (ii) will achieve the first level of Storytelling accreditation. Berkeley’s storytelling philosophy should be second nature and mentoring more junior members of the team. Be able to push back to clients if media materials do not reflect Storytelling. 
  • Taking proactive steps to promote Storytelling to clients, as well as the Academy where relevant.

Key skills:

  • Confident leader
  • Good listener and approachable
  • Creativity, energy and enthusiasm
  • Good organisational and time management skills
  • Display autonomy and accountability; be able to make a decision
  • Strong relationships with all target media, including national and online press
  • Understanding of the ‘bigger picture’ both client based and corporately
  • Self – motivation and a persuasive manner 
  • Proven spoken and written communication skills across a variety of areas
  • Enhanced ‘people skills’, able to adapt to a range of audiences both internally and externally
  • Thorough understanding of client’s businesses and their markets
  • Consistent professional manner
  • Proven presentation and negotiation skills

Our benefits:

  • Every member of the team gets CPD-accredited Storytelling Academy training
  • Comprehensive induction programme
  • An extra day’s holiday on your birthday
  • Flexible, hybrid-working role
  • Pension
  • Private Health Care
  • Car/Travel Allowance