Berkeley Communications


Account Manager



Educational qualifications:

Degree-level or equivalent

Role objective

An account manager (level i) is responsible for the day-to-day running of a number of different accounts, ensuring the team is motivated and delivers on client expectations. Their professional approach and experience will make them the first port of call for client consultancy and advice. As a senior member of the team, the AM (i) will play a key role in decision making, strategy and planning. Working towards the role of AM (ii), they will be required to be an exceptional SAE on some accounts while being the sole AM (i) on others with support where required.

Key responsibilities

Account responsibilities:

  • Ownership and daily management of a number of accounts
  • Planning, monitoring and evaluating activities relative to client marketing objectives, business goals and expectations
  • Allocating and managing the successful delivery of tasks within the team
  • Arranging and leading team and client update meetings
  • Main contact point for clients and key decision-maker within the team
  • Motivating individuals and the team to meet and exceed client expectations
  • Identifying opportunities to increase monthly retainer and secure additional projects
  • Relationship building and networking with colleagues, clients and the media
  • Lead by example in developing and maintaining journalist relationships
  • Liaising on a daily basis with team, clients and the media, via telephone and email

Company responsibilities:

  • Mentor and source of support to more junior team members
  • Lead the way with a proactive approach to both on- (including company blog and Twitter) and offline social networking
  • Identify credible and appropriate new business leads
  • Highlight the team’s achievements to others within the organisation and client when appropriate
  • Identify strengths and weaknesses in the team; work with individuals setting goals to improve specific skills
  • Line management responsibilities

Skills and experience

Key skills:

  • Confident leader
  • Good listener and approachable
  • Creativity, energy and enthusiasm
  • Good organisational and time management skills
  • Display autonomy and accountability; be able to make a decision
  • Strong relationships with all target media, including national and online press
  • Understanding of the ‘bigger picture’ both client based and corporately
  • Self – motivation and a persuasive manner
  • Proven spoken and written communication skills across a variety of areas
  • Enhanced ‘people skills’, able to adapt to a range of audiences both internally and externally
  • Thorough understanding of client’s businesses and their markets
  • Consistent professional manner
  • Proven presentation and negotiation skills