Berkeley Communications


PR Account Manager


Reading/remote - Hybrid role

Educational qualifications:

Degree-level or equivalent

Role objective

The PR account manager is responsible for the day-to-day running of a number of different accounts, ensuring the team is motivated and delivers on client expectations. Their professional approach and experience will make them the first port of call for client consultancy and advice. The AM will play a key role in decision making, strategy and planning.

Key responsibilities

Account responsibilities:

  • Ownership and daily management of a number of accounts
  • Planning, monitoring and evaluating activities relative to client marketing objectives, business goals and expectations
  • Allocating and managing the successful delivery of tasks within the team
  • Arranging and leading team and client update meetings
  • Main contact point for clients and key decision-maker within the team
  • Motivating individuals and the team to meet and exceed client expectations
  • Identifying opportunities to increase monthly retainer and secure additional projects
  • Relationship building and networking with colleagues, clients and the media
  • Lead by example in developing and maintaining journalist relationships
  • Liaising on a daily basis with team, clients and the media, via telephone and email
  • Keeping clients happy and recognising/alerting an AD to any potential issues with an account

Skills and experience

Key skills:

  • Confident leader
  • Good listener and approachable
  • Creativity, energy and enthusiasm
  • Good organisational and time management skills
  • Display autonomy and accountability; be able to make a decision
  • Strong relationships with all target media, including national and online press
  • Understanding of the ‘bigger picture’ both client based and corporately
  • Self – motivation and a persuasive manner
  • Proven spoken and written communication skills across a variety of areas
  • Enhanced ‘people skills’, able to adapt to a range of audiences both internally and externally
  • Thorough understanding of client’s businesses and their markets
  • Consistent professional manner
  • Proven presentation and negotiation skills


  • Every member of the team gets CPD-accredited Storytelling Academy training
  • Comprehensive induction programme
  • Training and career development
  • Travel or Car Allowance
  • Private Health Care
  • Pension
  • An extra day’s holiday on your birthday
  • Hybrid-working