Berkeley Communications

Solving inefficiencies in the insurance industry

Client

Zov Solutions

Key Results

Branding kit and logo design

New website creation and build

Increase in lead generation from site launch

Video editing

Date

October 2019

Tags

Branding und design
Content-Erstellung und Marketing
Video und Audio

Zov Solutions is a Bulgarian-based general insurance software provider. Their goal is to rid the insurance industry of inefficient systems that waste money, time and resources caused by outdated insurance IT solutions. It works across two locations and serve customers in more than 13 European countries. 

The problem

Zov Solutions needed their software platform to stand out in a crowded industry, the competitive London insurance market.  Berkeley Communications helped them launch in the UK with a full rebrand and digital design project and make an impact on a previously uncharted market. Therefore, the main challenge was to position Zov Solutions as a modern, trusted brand in order to reach their target customers and increase lead generation.

In Stats

125,323,370

broadcast views

235,000

social reach

The solution

Berkeley Communications’ in-house design and content teams created a professional, modern brand and digital media presence for Zov Solutions, positioning them as an international market leader ahead of their UK launch.

Our fully-integrated branding and marketing project started with a modern, friendly logo. This was designed to add personality and stand out in the marketplace. This was supported by a full business branding kit – which included business cards, letterheads, a PowerPoint template and email signature – providing Zov Solutions with a cohesive, professional image.

Petko Tonchev
“We received great work and excellent support from the Berkeley team during the process to launch our new brand and updated website.”
Petko Tonchev
Director, Zov Solutions

At the centre of the project was the new Zov Solutions brand website which was planned, written and designed in house. Both content and design created a professional, yet friendly tone, as well as a look and feel to engage visitors and build trust. With our straightforward content, the complex product was made digestible and easy to understand, while target keywords were integrated throughout the copy to enhance SEO and page ranking. Bold CTAs were added to drive lead generation through a direct contact form.

The website was enhanced with a video created by our in-house editing team, presenting Zov Solutions’ message in a rich, visual way.

Could your business use a fresh new-look brand?