Blog

Birds, bees, dragons and tech PR

Whether you’re aware of it or not, your life revolves around stories. From a young age you have been taught to understand the world through tales, such as the ones where the good always wins in the end, the ones about spinach making your muscles strong or even the ones about the birds and the…

Power to our people

I’ve been thinking a lot lately about what makes a successful business. Like many other companies, Berkeley Communications has been writing its plan for the next three years, what we stand for, where we want to go and importantly how we’ll get there. Whichever way we look at success, there is one key thing we…

‘Sorry for sending you a letter at random, but I felt like I wanted to reach out to you’

Last week, an amazing story caught my attention. While many football fans up and down the country were busy celebrating the return of the Premier League, one football club stood out for their actions off the pitch. Barnsley Football Club sent a supportive letter to lifelong fan Chris Ryder who openly talked about his depression…

Creative campaigns: Five tips to take an idea to the next level

In today’s incredibly noisy world, brands can struggle to be heard. As a PR agency, it’s down to us to help our clients stand out from competitors, and sometimes, that requires thinking outside the box. Creativity has become more important than ever in insuring we come up with new, brilliant ways to reach different audiences…

Storytellers by day, Book lovers by night!

As self-professed storytellers and book lovers by trade, we couldn’t miss out on National Book Lovers Day! To celebrate what might as well be called National Berkeley Communications Day, we couldn’t resist a little show and tell of our favourite books and simply why we just can’t get enough of them! After all, these are…

Escaping death at Yosemite

This is a story that took place last month, alongside Berkeley Communication’s own Ollie Bennett and our friend Anish during a three-week road trip around California and Nevada. We headed from Oakland to Yosemite in pursuit of a life-changing adventure and were not left disappointed. A six-hour drive flew by and before we knew it, we were…

Time to reflect

Everything we do at our PR agency is to make our clients look good – and it’s therefore crucial that we work closely with them to ensure that we’re helping them achieve their goals. Working together on planning and messaging sessions helps establish a company’s priorities – whilst regular updates ensure that everything is being…

Does competition motivate a team?

Cycling fans among you will be well aware of Team Sky’s powering dominance in the road racing format in recent years. With seven Grand Tour victories since their formation in 2009, the team is leading the way in the cycling world, thanks largely to their talisman and expert climber Chris Froome, who’s responsible for six…

How great storytelling can trigger emotions

SPOILER ALERT! I must confess that I am a Netflix addict. For some in our PR agency, the TV highlight of this summer will have been the FIFA World Cup. I however, have been eagerly awaiting the release of Orange is the New Black’s sixth season, which ended last season with a prison riot. Orange…