Account director

Reading

Account director

An account director will head up a number of accounts across the agency, working with the SAM/AM to develop a PR programme based on client expectations.

The AD is ultimately accountable for the actions of the whole team, so must be aware of any potential issues with the day-to-day running of the account and ensure the team is motivated and has the necessary skills and resources to succeed.

An account director is also involved in securing new business opportunities and working with a team to deliver successful pitches and PR proposals.

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