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Does competition motivate a team?


Written by Paul Stallard

Cycling fans among you will be well aware of Team Sky’s powering dominance in the road racing format in recent years. With seven Grand Tour victories since their formation in 2009, the team is leading the way in the cycling world, thanks largely to their talisman and expert climber Chris Froome, who’s responsible for six of those victories.

However, at this year’s Tour de France (the daddy of all bike races) he’s facing stiff competition. And the threat isn’t from a rival cycling team, but from one of Sky’s own in Welshman Geraint Thomas. The pair are neck and neck as we head into the final weekend of the three-week race but it’s Thomas who’s looking the stronger.

Traditionally, cycling teams work for one lead cyclist, who for the past five years has been Chris Froome since Bradley Wiggins’ retirement. But today, Team Sky’s management team have welcomed the competition between the two riders. And this something we love to embrace here at Berkeley Communications.

As soon as the clock strikes 10am, the execs hit the phones for power hour. During this time, for any coverage secured, the exec will proudly strike the office gong to announce their achievements to the floor. This chime comes as music to the ears of managers and directors alike, but without doubt spurs on fellow execs to smash some coverage of their own.

Research suggests that such competition can motivate employees, make them put in more effort, and achieve results. Competition can also increase physiological and psychological activation, which prepares our body and mind for increased effort and enables higher performance.

So, while in the cycling world, Froome and Thomas are pushing each other to their physical peak to reach the summit of the mountain first, at Berkeley Towers our team of execs are honing their pitches to tell the best stories they can for their clients to climb their own mountains in the shape of national newspapers and key trade titles. It’s the eagerness to write a good story which sets us apart from our competitors. And it’s the competition we embrace internally at our PR agency that helps us smash our targets and tell it to the world.