Iron Mountain

The Information Value Index

How to create an information advantage

Four years on from the first iteration of this campaign, Iron Mountain and Berkeley are still finding new ways to tell the same annual story, globally.

Back in 2015, a new approach to the annual Information Risk Maturity Index was taken. Working once again with PwC, we developed the first ever Information Value Index. A tool which would enable businesses to understand the core organisational and technical capabilities, that demonstrate an information advantage.

A methodology and set of 36 questions was created to assess how businesses use information, including how it informs business decisions and what cultures and attitudes exist towards its management. The study questioned 1,800 business leaders in North America and five European countries in May 2015.

The Berkeley European PR teams used countryspecific results to support the global messaging. Promoting the Index through various in-country media events during September 2015.

  • Outreach resulted in 362 pieces of coverage and an OTS of 103.7 million.

The combined global PR activities generated 454 downloads of the report. Iron Mountain has seen interest in the Index report convert directly into leads. As well as helping to build stronger and long-lasting relationships with existing customers.

Coverage in

computerweeklyInformation age logoInternational business times logoCity am logo

, All, Tech PR, International

“The campaign we built around the Corporate Information Responsibility concept was a resounding success with internal stakeholders, external influencers and the media. When Iron Mountain first used the term, a light went on in the room. This has now become an award-winning multi-faceted campaign with multi-channel execution, repeated annually."
Phil Riley
Public Relations Manager, Iron Mountain Europe

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