Looking for inspiration for your next campaign?

Written by Kate Edwards

It’s getting to that time of year. The leaves are turning. The nights are drawing in. Every day there’s an interesting mixture of people either opting for coats and boots, or bravely deciding to cling to summer with sandals, skirts, or even (dare I say it) shorts… you know who you are.

I watch them all either run, shiver or strut along the path between my window at Berkeley HQ and the lake at Green Park.

I’m looking out of the window because this is also the time of year for planning. It’s time to start thinking about 2019. It’s time to hunt for inspiration.

If you’re a marketer or PR professional and you’re reading this blog, perhaps you’re also in full-on planning stage right now. Maybe you, too, are searching for that next brilliant idea, working out how to build on this year’s successes, and how to communicate your brand messaging across the next 12 months.

But thinking creatively doesn’t come easy. So here are a few tips to help along the way…

  • Don’t leave it to the last minute – rushed ideas are never good ideas, and you can’t force creativity to happen in a particular timeframe.
  • Sleep on it – your first idea is probably not your best idea. Mull it over, think about it in the shower, pace it out, get some fresh air. Make a cup of tea (or coffee). Forget about your idea and then come back to it again. Then make it better.
  • Don’t do it alone – test your idea on other people. How do they react? Brainstorm options and try new theories. Talk about it over a bowl of sweets or a glass of wine.
  • Do your research – they say there’s no such thing as a new idea, but you definitely don’t want to be running the same campaign as your competitors. Do your due diligence, it’s the only way to be sure you’re saying something fresh.
  • Keep it simple – the best ideas are never complex. They don’t need to be explained again and again. People just get them.

Most of all, remember that people buy into ideas that are human, relatable, and relevant. So, don’t just have a theme for the year, create a story. Then plan how to tell it in multiple ways across multiple channels to really hammer it home.

And if you’d like to talk it through, let us know. We’re always up for a chat (or a bowl of sweets or a glass of wine).

Pay us a visit. Just check the weather forecast first, so you don’t get caught out down by the lake.