Sistine Chapel

Shedding light on visual storytelling

OSRAM lighting the world with a leading UK PR agency

OSRAM, one of the world’s two leading light manufacturers, is an instinctively visual company so our storytelling has to be too.

  • Growing organic page views
  • Sistine Chapel circulation: 4.8 million
  • Sao Paulo OTS: 18 million
  • 1,000 more followers on Twitter in 10 months

OSRAM will install 7,000 LED lights in the Sistine Chapel to illuminate Michelangelo’s frescos in light, closer to the daylight in which the master originally mixed his paints.  This gave us the ideal opportunity to supply picture editors across national, lighting and architecture press. The kind of visual story they love. This results with coverage in The Times and Financial Times to name a few.

Working with Osram to support their visual image, leading PR Agency, Berkeley, supported their strategic goals

We gave over 18 million readers of national, sports and lighting press a sneak preview of how the largest stadium LED screen will look in Sao Paulo. Fuelling excitement for this summer’s competition.

To demonstrate OSRAM’s strengths and the role of lighting in every aspect of life, we also kept things visual by creating an infographic. This used key global statistics which generated the highest number of organic page views so far. Our campaigns attracted 1,000 Twitter followers in 10 months.

Coverage in

The Times covers article by an award winning PR agency, Berkeley810px-Financial_Times_corporate_logo.svg

, All, Design, Social

"Berkeley’s PR activity has generated some great national and trade coverage. OSRAM has a varied audience from consumers to builders, architects, retailers, hoteliers and facilities managers and our Twitter outreach in particular has to appeal to all of them under one @OsramUK handle."
Fiona Elliott
Communications manager
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