The seven deadly press release sinners of our time

How to make boring, interesting.

Take a look at any ‘news’ page on a corporate website and the same old stories and press releases appear time after time.

  1. The boring product launch press release. Sorry, but it is
  2. The dreaded ‘strategic partnership’ announcement
  3. The appointment of a new CMO. As if anyone cares
  4. The annual customer/channel event. Yawn
  5. The perennial customer win story. Not again
  6. The ‘raising investment’ brag
  7. The new office opening. Oh please, stop

If you must do these things, how can you apply some serious storytelling to give your brand a lift?

Take a look at our guide to making the boring sound interesting.


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