Think that a big piece in the FT or BBC News is the holy grail? Done well, they are going to make a huge impact on your business (we have proof!), but often the best places for coverage for your company – your holy grail – are actually small, niche titles which have a modest circulation but every single reader is your ideal customer.
It’s the job of your PR agency to write for and place you in those titles. But have you agreed upon the right ones? Submit your details on the right to receive a list of your top 5 media.