With AMEC, the PRCA and ICCO all campaigning to ban the use of AVE as a form of PR measurement, and company boardrooms calling out for more clarity over the ROI of their PR teams, there is no time to waste in finding an effective solution to show the value you bring to your business.
Download Berkeley’s guide to identify:
- The key attributes any measurement model must follow
- How to agree PR and marketing goals that will directly benefit the business
- How to measure the impact you’ve made on those goals