Made in the UK

Shifting ERP into Top Gear

Enterprise resource planning (ERP) software isn’t your usual Top Gear fare. So why did Jeremy Clarkson boost ERP provider Epicor’s social media profile on the show?

We created a new hashtag – #MadeInUK.  Then used it for a quiz in which entrants had to guess which four products had been made in the UK.

  • 5 million views on Top Gear
  • Business leads generated through Twitter

Epicor sponsored the prize. The winner’s name on the Bloodhound SSC 1,000mph land speed record vehicle’s tail fin. That week, Jeremy Clarkson featured the Bloodhound and British manufacturing on Top Gear – and mentioned #MadeInUK on the show. The hashtag and competition took off. The winner was announced, of course, on Twitter.

Jeremy Clarkson helps Company promote its products via leading International PR agency on the BBCEpicor’s social media campaign encouraged new business leads. Epicor customer Rutland Plastics tweeted, “Finding @EpicorUK on Twitter has made me think about how much the system has helped us. A great system for manufacturing.” Immediately, another manufacturer contacted Rutland about its Epicor system and talks opened with the sales team.

Berkeley is currently EMEA lead PR agency for Epicor which includes UK PR execution as well as planning and co-ordination of in-country PR teams across key EMEA markets, specifically France, Germany, Sweden, Finland, the Netherlands, the Middle East and South Africa.

, All, Social, International

"We are actively transforming our PR function from just news release production to storytelling, Berkeley helps us to think and act more like an integrated newsroom with content aligned to central marketing campaigns."
Martin Hill
VP marketing international, Epicor
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