Esri UK

Data Overload

What’s in an image?

Storytelling and strong imagery drives a target audience towards remembering a brand. When they are in need of the products or services that it provides. Esri UK provides Geographic Information Systems (GIS) and location analytics technology.

Objective

Increase brand awareness and drive online engagement. Increase web traffic by 30 per cent and engagement for content via social channels by 20 per cent.

Details

We wanted to illustrate that we all suffer from data overload, including emails, tweets, world news, spreadsheets, etc. But to show that if data is presented to us visually in maps, it is easier to digest.

The Data Overload campaign encourages business executives to seek new ways to present information, such as visual mapping.

1000 UK adults were surveyed. They confirmed that many are struggling to process the vast amount of email, news, social media. And that digital documents are being thrown at them at work and in their personal lives.

Click map to view resultsClick map to view results

Dr Dimitrios Tsivrikos, Consumer and Business Psychologist at University College London (UCL) was engaged to provide comment and scientific context to the findings.

The PR campaign ran for five months and involved four separate bursts of activity.

Coverage in

the-telegraph London_evening_standard forbesthesun dailyrecord


, All, Tech PR

Key results

  • Web traffic increased by 62%
  • Followers on Twitter, LinkedIn and Facebook increased by 39%
  • 91,493 impressions for content via social channels.
  • Over 40 pieces of media coverage including key IT and Marketing titles, nationals and regionals.
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