OSRAM, one of the world’s two leading light manufacturers, is an instinctively visual company so our storytelling has to be too.
OSRAM will install 7,000 LED lights in the Sistine Chapel to illuminate Michelangelo’s frescos in light, closer to the daylight in which the master originally mixed his paints. This gave us the ideal opportunity to supply picture editors across national, lighting and architecture press. The kind of visual story they love. This results with coverage in The Times and Financial Times to name a few.
We gave over 18 million readers of national, sports and lighting press a sneak preview of how the largest stadium LED screen will look in Sao Paulo. Fuelling excitement for this summer’s competition.
To demonstrate OSRAM’s strengths and the role of lighting in every aspect of life, we also kept things visual by creating an infographic. This used key global statistics which generated the highest number of organic page views so far. Our campaigns attracted 1,000 Twitter followers in 10 months.
, All, Design, Social