I couldn’t do my best work employed in another agency, so I set up Berkeley. I felt then, as I do now, that the best stories aren’t the ones that flatter the client, but ones that inspire an audience. Ever since, I have evangelised the power of story. Our clients really get it because we get results.
There’s too many to speak of here, but I love working at a corporate messaging level with a diversity of organisations from Iron Mountain, Kaspersky Lab and NETGEAR, to ShowUp, Engage and Carus. I get equal pleasure working with smaller owner-managed businesses too – like Share A Mortgage and Digital Trip. I started my working life as a journalist and I guess it has never left me. The rules of storytelling apply across the board.
My job takes me everywhere. I have been lucky to work all over the world with many great people – across Europe, Asia and North America. The agency is my life’s work and great passion. But I make a point of switching off. Those are the times when I indulge in my other great passions like sailing, learning Spanish and cooking.
An associate director (ASD) has responsibility for his or her own team within Berkeley Communications, typically 10 people across a range of job titles from Deputy, AD to TAE level. The ASD is targeted on maintaining and growing fee income, meeting utilisation figures set by the agency and evaluating and reducing over-servicing within his/ her team….Full job spec
Job overview Want to take your first step on the trainee ladder? As a trainee account executive you will work across a number of different accounts. This will give you a good introduction to life at a PR agency. You would be expected to take on a number of key tasks. These will give you…Full job spec
An account director will head up a number of accounts across the agency, working with the SAM/AM to develop a PR programme based on client expectations.Full job spec
As a more experienced member of the account team, a senior account executive (SAE) will demonstrate maturity and experience across a range of tasks and clients…Full job spec