Turning Disruption Into Differentiation: How SS&C Blue Prism Found Its Voice
In Stats
1,040+
pieces of coverage across four markets
1.3 billion
global OTS
45%
share of voice – outpacing Automation Anywhere and nearing UiPath
Tier 1 hits
including BBC, Forbes, Business Insider
Key Results
Tags
Date 2026
A company caught in transition
In the wake of a high-stakes acquisition, SS&C Blue Prism faced a visibility crisis. Teams were misaligned, messaging was fragmented, and external coverage was dominated by competitors. They needed more than just PR, they needed to rediscover their identity.
How did a change in ownership risk silencing a global innovator?
Following SS&C’s acquisition of Blue Prism, media focus shifted from innovation to speculation. The organisation’s voice was being drowned out, both internally and in a crowded intelligent automation market.
What were the consequences of narrative drift?
A strong product offering wasn’t enough. Without a cohesive story, global teams struggled to communicate consistently. Meanwhile, Automation Anywhere and UiPath were seizing mindshare. Share of voice was low and the brand was at risk of becoming invisible.
What was the pivotal intervention?
Berkeley worked with SS&C Blue Prism to craft a unifying narrative, anchored in a “North Star” purpose: creating value by combining digital workers and human workers into a single workforce. This became the cornerstone of an international PR strategy rolled out across the UK, US, Germany and Australia.
How was this strategy activated globally?
- We developed tailored stories for key verticals like banking, healthcare, and insurance.
- Tier 1 media were targeted with compelling sector hooks.
- Internal teams were aligned around one clear, purpose-led message.
- Media briefings and opinion content put the new voice in front of high-impact audiences.
What results proved it worked?
1,040+ pieces of coverage across four markets
1.3 billion global OTS
45% share of voice – outpacing Automation Anywhere and nearing UiPath
Tier 1 hits including BBC, Forbes, Business Insider
What’s the long-term impact of getting the story right?
The results weren’t just media metrics. They sparked global alignment, re-energised teams, and helped SS&C Blue Prism lead the conversation in a booming sector. The narrative is now their compass, guiding content, customer messaging, and executive comms.
“Working with Berkeley felt like adding an extension to our own team. They understood our challenges, our goals, and the importance of getting our story straight across multiple markets. They made the process easy, energising and fun, even when dealing with complex change – both internally and from an industry perspective. The global PR hub gave us a unifying story, a clear voice and confidence to own our space again, gaining ground on our competitors. The coverage was incredible and the internal impact was even bigger.” – Jamie Dootson, AR and PR Manager at SS&C Blue Prism
