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B2B tech case studies: Setting yourself up for success


Written by Kate Bartholomew

B2B tech case studies. Your customers and prospects are crying out to see them. The tech media want to publish them and i...

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B2B tech case studies: Setting yourself up for success


Written by Kate Bartholomew

B2B tech case studies. Your customers and prospects are crying out to see them. The tech media want to publish them and interview your customers about their experiences. Yet they remain one of the most time consuming and challenging parts of the PR and marketing mix. There are multiple agendas to serve – the vendor,…

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Berkeley Bytes Podcast 1: Broken B2B Tech Brands


Written by Laura Pride

  Welcome to the first edition of the Berkeley Bytes Podcast, presented by Dan Bowsher and Laura Pride, Director of Strategy at Berkeley Communications. This post is an edited transcript of the chat but you can click on the player below to hear the full episode. Dan: In a recent blog post our CEO, Chris…

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Video marketing: Don’t fail before you turn the camera on!


Written by Simon Burgess

I want video marketing to deliver for your business. So to help your next video marketing project, I’ve compiled some of the common video pitfalls I’ve observed in my career. These are the entirely avoidable things that set content on a path to failure before it’s even been created. Taking a little time to nail…

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International PR: Top Tips to Nail B2B Tech PR in Spain


Written by Paul Stallard

There are some broad principles about running effective PR across Europe that we recently covered in this post, but getting it right in each country requires a solid appreciation of what the media in that market expect and accept. So we’ve spoken to Estela, who is based in Madrid and heads up our activities in…

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International PR: Top Tips to Nail B2B Tech PR in The Netherlands


Written by Paul Stallard

Broad principles about running international PR across Europe aside, each country requires a solid appreciation of what the media in that market expect and accept. We’ve spoken to Piet, our man in Amsterdam, to get a flavour of what does and doesn’t make B2B tech PR work in the Netherlands. Benelux – one region, different…

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International PR: Top Tips to Nail B2B Tech PR in Germany


Written by Paul Stallard

We cover the principles around approaching effective PR across Europe in this post, but each country’s media behaves differently and requires its own approach. Florian heads up our activities in Germany, based out of Munich, and knows exactly what does and doesn’t make B2B tech PR work there. Think beyond Germany While there are challenges…

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International PR: Top Tips to Nail B2B Tech PR in France


Written by Paul Stallard

There are some broad principles about running effective PR across Europe that we cover in this post, but getting it right in each country requires a solid appreciation of what the media in that market expect and accept. So we’ve spoken to Gilles, who is based in Paris and heads up our activities in France,…

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International PR: How to Manage B2B PR in Europe


Written by Paul Stallard

Despite Europe’s changing political landscape – no mention of the B-word here, mind – there remain consistent truths around how to approach B2B PR in each country across the continent. As International MD of Berkeley Communications, I work with colleagues and partners across Europe. With these experts on the ground, we have a great insight…

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Viral Content: How Storytelling Got Us Buzzing on LinkedIn


Written by Laura Pride

Yup – you’ve read the stats correctly, we saw viral success of over 2.6 million impressions and 29,000 likes. Not bad for an organic LinkedIn post on our CEO/Chief Storyteller, Chris Hewitt’s personal account. That’s right – not a penny was spent in its promotion. So now he’s technically ‘gone viral’ how do we re-create…

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The UK’s number one tech PR agency outside of London is hiring!


Written by Lynsey Barry

We’re delighted PR Week has listed Berkeley Communications as the UK’s number one tech PR agency outside of London! Not only that, we’re in the top 10 tech PR agencies (including London-based ones) AND we’re 69th in the overall agency league table – that’s tech PR and all other sectors in the UK. Needless to…

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