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Crisis communications at NASA

Crisis Communications: 50 years on from the first moon landing


Written by Alex Kent

20th July 2019 marks 50 years since the Apollo landings put the first humans on the Moon. NASA overcame danger, near mi...

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Crisis communications at NASA

Crisis Communications: 50 years on from the first moon landing


Written by Alex Kent

20th July 2019 marks 50 years since the Apollo landings put the first humans on the Moon. NASA overcame danger, near misses and numerous other challenges throughout the mission. But there’s one incident that occurred during the final descent to the Moon that stands out for me. It’s an awesome example of effective crisis communications. Permission…

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How to run B2B influencer marketing in 2019


Written by Jana Cave-Ayland

There’s no doubt the world of influencer marketing needs a reboot. A lack of transparency, rocketing fees and questionable ROI are amongst the many reasons brands are questioning how to approach influencer engagement. In some cases, brands maybe questioning whether or not to use influencers full stop. The rules are evolving all the time too….

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B2B video marketing – Does Instagram still love vertical content?


Written by Laura Pride

B2B video marketing evolves all the time, and brands are often caught out by sudden platform changes. If you’re among the growing band of B2B marketers experimenting with Instagram, you may have seen its recent announcement about allowing landscape video formats on IGTV. To date, IGTV’s been home exclusively to vertical video, a format that’s…

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Infosec Europe PR: Setting up for 2020 Success


Written by Emma Jefferies

  As the dust settles on Infosec Europe 2019, it’s probably time to assess your marketing efforts around the show. PR around Infosec is critical for driving footfall, engaging prospects and ultimately converting sales. So how did you get on this year? Good, I hope. Did you secure the right media coverage? Was your story…

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No business news story: Nobody cares about your re-launched website


Written by Paul Stallard

Your re-launched website is not a business news story. Trust me, I know. I’ve just gone through the process of redesigning and launching one for our sister agency Arlington Research. I understand exactly how much work goes into the process, how long it can take and how much you want the world to see and…

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B2B tech case studies: Setting yourself up for success


Written by Kate Bartholomew

B2B tech case studies. Your customers and prospects are crying out to see them. The tech media want to publish them and interview your customers about their experiences. Yet they remain one of the most time consuming and challenging parts of the PR and marketing mix. There are multiple agendas to serve – the vendor,…

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Berkeley Bytes Podcast 1: Broken B2B Tech Brands


Written by Laura Pride

  Welcome to the first edition of the Berkeley Bytes Podcast, presented by Dan Bowsher and Laura Pride, Director of Strategy at Berkeley Communications. This post is an edited transcript of the chat but you can click on the player below to hear the full episode. Dan: In a recent blog post our CEO, Chris…

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Video marketing: Don’t fail before you turn the camera on!


Written by Simon Burgess

I want video marketing to deliver for your business. So to help your next video marketing project, I’ve compiled some of the common video pitfalls I’ve observed in my career. These are the entirely avoidable things that set content on a path to failure before it’s even been created. Taking a little time to nail…

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International PR: Top Tips to Nail B2B Tech PR in Spain


Written by Paul Stallard

There are some broad principles about running effective PR across Europe that we recently covered in this post, but getting it right in each country requires a solid appreciation of what the media in that market expect and accept. So we’ve spoken to Estela, who is based in Madrid and heads up our activities in…

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International PR: Top Tips to Nail B2B Tech PR in The Netherlands


Written by Paul Stallard

Broad principles about running international PR across Europe aside, each country requires a solid appreciation of what the media in that market expect and accept. We’ve spoken to Piet, our man in Amsterdam, to get a flavour of what does and doesn’t make B2B tech PR work in the Netherlands. Benelux – one region, different…

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