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Dealing with fake news as the Web turns 30


Written by Chris Hewitt

2019 marks the 30th anniversary of the World Wide Web’s birth and, according to its creator, Sir Tim Berners-Lee, it’...

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Dealing with fake news as the Web turns 30


Written by Chris Hewitt

2019 marks the 30th anniversary of the World Wide Web’s birth and, according to its creator, Sir Tim Berners-Lee, it’s also the time to step up the fight against disinformation online. Announced back in November 2018 and due to be finalised by May 2019, the Contract for the Web is focused on tackling some of…

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Mission (statement) aborted: How to avoid a failing brand proposition


Written by Chris Hewitt

If there’s one thing every company needs, it’s clarity of purpose. The power of a crystal clear, mission statement cannot be underestimated if you want to be heard. Get it wrong and you confuse. Get it right and you open doors. I’ve read some great mission statements in my time but I’ve also seen some…

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From Sri Lanka to Berkshire: how great stories can travel the globe


Written by Katie Barnett

Having recently returned from my travels around the world (well, some of it at least) I realised that it wasn’t just an excessive number of souvenirs I had brought home with me. I had somehow acquired a vast collection of not only my own, but of other people’s stories of remarkable globetrotting adventures. While I…

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10 Year Challenge: Berkeley Edition


Written by Imogen Quail

Everyone knows that when a new chapter dawns, we all begin to dream of what we want to achieve in the upcoming year – a new and improved version of our current selves. Even though every year you have a habit of resorting back to your old ways after a month… (just me?). As I…

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The power of teamwork


Written by Zoe Phillips

As we begin a new quarter, I can’t help but look back at the last year and its highlights. 2018 was a year of growth for Berkeley. The agency has seen many exciting new clients come on board, giving us the opportunity to work on some really interesting and topical campaigns. In 2018, we took…

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Fishing for coverage


Written by Bill Thomas

On a chilly lunchtime stroll around Green Park last week at the height of an exciting media sell-in, after crossing the creaky wooden bridges and emerging at the foot of one of the many lakes on-site, I noticed a keen fisherman with a big bushy beard, patiently waiting for his latest catch. At first baffled by…

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What’s in a title?


Written by James Ash

What’s in a name? Or perhaps to be more accurate, what’s in a title? Last week, after months of speculation, Marvel revealed the title of the final Avengers film. Following the huge success of Avengers: Infinity War, the new title – Avengers: Endgame – is intriguing and will keep cinemagoers guessing and asking questions about…

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What can Christmas adverts teach us about business storytelling?


Written by Jennie Armley

It’s that time of year again, December has arrived, and I am now officially allowed to mention the C word! For many the iconic Coca Cola advert marks the official countdown to the holiday season, but for me the real festivities begin following the air of the greatly anticipated John Lewis Christmas advert… This year’s…

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How to get global coverage


Written by Jana Cave-Ayland

If you have attended one of our amazing Storytelling Academies, you will know that one of the key messages we emphasise is that great and powerful stories translate across languages and cultures. Earlier this month, we set out to test this hypothesis in practice. We’ve worked with our client over four months to develop an…

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Where words fail, music speaks


Written by Jack Breith

Within everyone’s life comes a time or experience that pushes us beyond our own emotional capabilities. Whether it’s a feeling of extreme joy, pain, love or even confusion, it is often hard to find words that summarise or detail how we feel in that moment. For me, this time unfortunately came in a moment of…

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