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How Storytelling Helped Us Go Viral


Written by Laura Pride

  Yup - you’ve read the stats correctly, over 2.6 million impressions and 29,000 likes. Not bad for an organ...

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How Storytelling Helped Us Go Viral


Written by Laura Pride

  Yup – you’ve read the stats correctly, over 2.6 million impressions and 29,000 likes. Not bad for an organic LinkedIn post on our CEO/Chief Storyteller, Chris Hewitt’s personal account. That’s right, no paid whatsoever behind it. So now he’s technically ‘gone viral’ how do we re-create the magical alchemy? How do we hit the…

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We’re the UK’s top tech PR agency outside of London and we’re hiring!


Written by Lynsey Barry

We’re delighted PR Week has listed Berkeley Communications as the UK’s number 1 tech PR agency outside of London! Not only that, we’re in the top 10 tech PR agencies (including London-based ones) AND we’re 69th in the overall agency league table – that’s tech PR and all other sectors in the UK. Needless to…

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PR Tech Hacks: A free, more useful alternative to Google Alerts


Written by Jana Cave-Ayland

Call me a geek but I can’t resist an opportunity to try out new, free PR tools and services. Some of these might help you too, so we’ve decided to share our views here when we try them out. Our criteria are simple: The services we look at are freely available (at the time of…

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Business storytelling: Feet on the ground


Written by Chris Hewitt

The man in front looked familiar. We were on an Easyjet flight from Gatwick to Nice at the time. His wife was flustered juggling with baby and paraphernalia. We saw him struggle to fold down a push chair and then squeeze their hand-luggage into an already full overhead locker. Once settled, he drank coke and…

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The hero of the story: When Tiger came to tee


Written by Alex Kent

Tiger Woods’ U.S. Masters triumph has been hailed as one of the biggest comebacks ever, both inside and outside of sport. It’s his first major win in 11 years and since having four serious operations on his back. In recent years he’s been better known for the very public troubles in his private life, than…

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The hero of the story: Dumbledore and the London taxi driver


Written by Chris Hewitt

  Heroes come in all guises and I was reminded of this when I was recently in London. I was in the back of a black cab and Steve, my driver, was chatting away like London cabbies do. He told me that around that time of day much of his custom is driving nannies and…

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8 ways to ruin a tech press trip


Written by Sarah Taylor

The pressures journalists face these days make it harder to get them out of the office than ever before. If you manage to get that elusive ‘yes’ to your company’s press trip, it’s important to deliver what they need. Over the years, I’ve been involved in organising numerous press trips. While I like to think…

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8 early signs your graphic designer isn’t up to scratch


Written by Matt Smith

Beauty is in the eye of the beholder, certainly where design and creativity are concerned. Giving your business collateral the right look and feel is essential to draw customers in but, unless you’re from a design agency or a large company, the chances are your access to in-house designers is going to be limited. And…

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Prep for Partridge – 6 ways to navigate through a tricky interview


Written by Aaron Frank

Alan Partridge is back on our screens, and all is well with the world. Well, for half an hour on a Monday evening his new show, This Time, makes me feel life isn’t all that bad. He’s a national treasure, whose incessant awkwardness results in excruciating exchanges with his guests and colleagues. Alan’s car crash interviews…

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Dealing with fake news as the Web turns 30


Written by Chris Hewitt

2019 marks the 30th anniversary of the World Wide Web’s birth and, according to its creator, Sir Tim Berners-Lee, it’s also the time to step up the fight against disinformation online. Announced back in November 2018 and due to be finalised by May 2019, the Contract for the Web is focused on tackling some of…

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