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What can business storytelling learn from the Sunday of Sport?


Written by COD

July has turned out to be the summer of all summers, or at least one to beat the summer of ’76, for those who remember ...

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What can business storytelling learn from the Sunday of Sport?


Written by COD

July has turned out to be the summer of all summers, or at least one to beat the summer of ’76, for those who remember it. Not only has the balmy heatwave brought temperatures over 30c, which may continue for another month, but the United Kingdom has been spoilt for choice with entertainment. With England…

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What is business storytelling?


Written by Paul Stallard

Business storytelling is the approach of writing stories for the media, staff, customers, anyone who will listen, about your business. It is about humanising what you do. When you humanise your business, it ultimately demonstrates your values and personality and grabs the attention of your audience……and ultimately drives up sales. Think about Apple. They make…

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The great British weather and its positive influence on storytelling


Written by Mike Greenshields

Weather is arguably the most quintessentially British topic of conversation. It’s a great ice-breaker during awkward silences with strangers and a genuine conversation among friends at social gatherings. It’s a topic that the vast majority of the population just can’t seem to get enough of. As a native South African living in the UK, I…

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The tiny nation with huge football aspirations: the story of underdogs Iceland  


Written by Ollie Bennett

The 2018 World Cup is well and truly underway, and we’ve enjoyed here at Berkeley Communications watching the games on a big projector courtesy of our wonderful client Epson! One team for me has stood out in this year’s tournament, not particularly for being the best team, but for the story behind their success. And…

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The PR lessons I learned from running an ultramarathon


Written by Lindsay Hoggard

I firmly believe that my passion for running and the lessons I continually take from it, have become integral to every part of my life – including my working role at Berkeley Communications. I started running around ten years ago with no aim other than getting a bit fitter. It wasn’t too long before I…

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Why do people binge watch TV?


Written by Sam Pudwell

There’s something I need to get off my chest. It’s a weakness that has been haunting me for a long time and although I’ve tried to bottle it up, I just can’t hold it in any longer. It’s time I admitted the truth. That’s right, I’m a Netflix addict. Phew, that feels much better. It’s…

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Meet the Berkeley Communications team – Simon Burgess


Written by Pippa Cranham

In the second of my interview series with people from the Berkeley Communications team, I am talking with Simon Burgess who heads up our video solutions to clients. Whether it’s part of an ongoing communications campaign, or for standalone needs, Simon has the experience to ensure the end footage achieves its purpose. What was your…

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How can I persuade someone to do something?


Written by Jana Fickerova

Lesson one in the art of persuasion: if you are going to make people do something you want them to do, you will need more than just a ‘pretty please’ and a little freebie. Whether it is making them believe that they definitely need to buy your product, book your services or support your cause,…

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Don’t keep your audience waiting


Written by Chris Hewitt

Get to the point. Every well written news piece does.  No preamble. No build up. No setting-the-scene. Then cover your ground in descending order of interest. The why, the what, the where, the who and the how. No superfluous words. Keep sentences short. Dispense with the clever vocabulary. Basic news writing skills but not limited…

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Why do people watch Love Island?


Written by Emma Jefferies

Even if you’re not watching it, you’ve probably heard about it and for the last three years, Love Island has become one of the most highly anticipated show of the summer. It’s safe to say that Love Island isn’t exactly high-brow television. However, the ITV2 show has attracted a huge – and surprisingly diverse –…

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