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“Did you hear? Facebook got hacked!” “So, what?”


Written by James Ash

It was widely reported at the end of September that the account information of more than 50 million Facebook users had been l...

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“Did you hear? Facebook got hacked!” “So, what?”


Written by James Ash

It was widely reported at the end of September that the account information of more than 50 million Facebook users had been left exposed and attacked by hackers. I found out thanks to a notification from the BBC News app on my smartphone while I was in the supermarket. Many others wouldn’t have heard until…

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A story about the power of story


Written by Alex Kent

For those who don’t know, Berkeley Communications has its own Storytelling Academy. Our CPD accredited foundation course helps you to understand why storytelling remains the greatest human pastime and how you can begin to apply it to your brand effectively. Everyone that works at our PR agency also goes through the course. Even our finance…

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The power of a compelling story


Written by Zoe Phillips

Earlier this week, health secretary, Matt Hancock instructed Britain’s chief medical officer to draw up official guidelines on time restraints for social media use. He said that he was “very worried” about the effect social media was having on the health of young people. This apprehension isn’t unwarranted, research has shown that 99% of young…

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The power of visual storytelling


Written by Ollie Bennett

How many times have you heard a PR agency say “A picture is worth a thousand words” – Well, that’s because it is often true. Sometimes the best and most creative way of telling a story is through the use of strong visual imagery. Here at Berkeley Communications, we encourage our clients to tell stories….

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How to be seriously creative


Written by Chris Hewitt

I was invited to a ‘creative brainstorm’ recently and the first thing I noticed were the abnormally high levels of anxiety in the air. It could have been the presence of the CEO – the job title alone can be intimidating. But more likely, it was because he wore the mantle of oppression with pride….

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Good grammar verses great content


Written by Kate Bartholomew

As a self-confessed grammar geek working at a UK PR agency, this story caught my eye recently. Cornwall Council has voted to add an ‘official’ apostrophe to Land’s End, after confusion arose during an electoral boundary discussion. It seems that locals – and the wider world – have been spelling the name of the popular…

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Connecting with your audience: How to tell an ‘Incredible’ story


Written by Jennie Armley

This summer, the long-awaited sequel to The Incredibles finally hit our cinema screens, and I am not ashamed to say that I was among the many fans keen to see what Pixar had in store for us. When booking our tickets, I was fully prepared for the fact that my partner and I may well…

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Going with your gut – a question of consideration


Written by James Ash

If you were to ask a close friend or relative about the timing of the latest life-changing decision, whether that’s which house to buy or a marriage proposal, they may tell you “it just felt right” or “I went with my gut”. Did a Premier League footballer really mean to score direct from a corner…

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A PR agency guide to camping


Written by Mike Greenshields

As I prepare for a camping trip this weekend, I can’t help but draw distinct parallels between this popular pastime and the world of working at a PR agency – here’s why… A good solid pitch is fundamental to success When pitching a tent in the field, there is a certain element of luck involved…

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How do I become a better storyteller?


Written by Paul Stallard

Do you remember your favourite book as a child? Can you still see the cover picture? Stories are fundamental to the human experience, connecting directly with our emotions and remaining with us for years. Anyone who reads the this blog will know that at Berkeley Communications we are obsessed with storytelling. Far too often you…

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