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Graphic design by template – is it really all that bad?


Written by Matt Smith

When a business wants to stand out from the crowd or put a message out that cuts through the noise, why do so many resort...

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Graphic design by template – is it really all that bad?


Written by Matt Smith

When a business wants to stand out from the crowd or put a message out that cuts through the noise, why do so many resort to off-the-shelf design templates to develop their websites, collateral and even brand identities? Surely a generic, freely available design isn’t going to enable you to meet these goals or allow…

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Arriving in America

Breaking the misconceptions of doing B2B PR in the USA


Written by Sarah Tourville

Running a successful PR campaign in the USA is about more than changing ‘S’ to ‘Z’. Following on from the popularity of our guide for US brands looking to suceed at PR in the UK, Sarah Tourville, the founder and CEO of our US partner agency, Media Frenzy Global, outlines the differences between B2B tech PR in…

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Chris Hewitt Brand Story Business Storytelling

Find the formula for a great brand story


Written by Tamasine Mccaig

Chris Hewitt is the founder and Chief Storyteller here at Berkeley Communications. His experience of helping businesses find their message through the Berkeley Storytelling Academy has allowed him to build the formula for telling a great brand story. All stories follow the same basic architecture. Think about it, every movie or book you have ever…

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PR Nightmares

How to navigate through last minute PR nightmares


Written by Lynsey Barry

Your heart skips a beat. Your breathing becomes shallow. For just a brief moment, you’re like a rabbit in the headlights. Then your survival instincts kick in. You assess the situation, weigh up the options and leap into action. It could be a scene from a bad horror film, couldn’t it? But in this piece…

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Forward media planning

Forward features: how to maximise your media coverage opportunities


Written by Jana Cave-Ayland

Forward features are a list of topics or themes that publications know well in advance they’re going to cover. They’re used both to structure editorial planning, but also to help sell advertising to the most relevant businesses. Forward features are a key component for many of the vertical and horizontal titles tech companies are looking…

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Crisis communications: When you mess up, fess up


Written by Lynsey Barry

If there’s one thing that has the potential to ruin a business’ hard fought reputation, it’s the mishandling of a crisis. They come in all shapes and sizes, appear from out of nowhere and escalate at pace. Perhaps a product malfunctioned, a package didn’t get delivered, or someone said something they shouldn’t have. As business people,…

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B2B Instagram – boosting visual impact


Written by Matt Smith

When I look at a lot of B2B Instagram channels, it makes me feel a little sad. Here we have this amazing opportunity to showcase the personality and culture of a business and yet so many B2B Instagram channels are either untapped or, worse still, doing nothing to present themselves in a way that is…

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International B2B tech PR: Bolstering a US company’s UK media success


Written by Mike Greenshields

Earlier this year we spoke to our colleagues in some of Europe’s key tech markets to get the inside track on what it takes to really succeed with international B2B tech PR in those countries. The advice was designed to help anyone planning to kick start their pan-European PR efforts and we covered Germany, France,…

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Everyday storytelling – How Pixar helped beat the back to school Blue(s)


Written by Holly Haselden-Davies

I have to admit that I hadn’t really thought about storytelling before I learned about the role it plays in our lives. Everyday storytelling really does happen all around us, but I didn’t imagine being able to apply its principles to one of my children’s homework.  It was the night before school started and all…

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Newsjacking 101 for tech companies


Written by Charlotte Marshall

When industry figures are quoted in breaking news stories do you ever wonder how it happens?  Newsjacking is a key PR tactic but it doesn’t just happen. This piece walks you through what newsjacking is and explains how you can capitalise on it. What is newsjacking? Tracking media activity to provide relevant, timely commentary in…

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