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Forward media planning

Forward features: how to maximise your media coverage opportunities


Written by Jana Cave-Ayland

Forward features are a list of topics or themes that publications know well in advance they’re going to cover. They’r...

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Forward media planning

Forward features: how to maximise your media coverage opportunities


Written by Jana Cave-Ayland

Forward features are a list of topics or themes that publications know well in advance they’re going to cover. They’re used both to structure editorial planning, but also to help sell advertising to the most relevant businesses. Forward features are a key component for many of the vertical and horizontal titles tech companies are looking…

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Crisis communications: When you mess up, fess up


Written by Lynsey Barry

If there’s one thing that has the potential to ruin a business’ hard fought reputation, it’s the mishandling of a crisis. They come in all shapes and sizes, appear from out of nowhere and escalate at pace. Perhaps a product malfunctioned, a package didn’t get delivered, or someone said something they shouldn’t have. As business people,…

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B2B Instagram – boosting visual impact


Written by Matt Smith

When I look at a lot of B2B Instagram channels, it makes me feel a little sad. Here we have this amazing opportunity to showcase the personality and culture of a business and yet so many B2B Instagram channels are either untapped or, worse still, doing nothing to present themselves in a way that is…

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International B2B tech PR: Bolstering a US company’s UK media success


Written by Mike Greenshields

Earlier this year we spoke to our colleagues in some of Europe’s key tech markets to get the inside track on what it takes to really succeed with international B2B tech PR in those countries. The advice was designed to help anyone planning to kick start their pan-European PR efforts and we covered Germany, France,…

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Everyday storytelling – How Pixar helped beat the back to school Blue(s)


Written by Holly Haselden-Davies

I have to admit that I hadn’t really thought about storytelling before I learned about the role it plays in our lives. Everyday storytelling really does happen all around us, but I didn’t imagine being able to apply its principles to one of my children’s homework.  It was the night before school started and all…

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Newsjacking 101 for tech companies


Written by Charlotte Marshall

When industry figures are quoted in breaking news stories do you ever wonder how it happens?  Newsjacking is a key PR tactic but it doesn’t just happen. This piece walks you through what newsjacking is and explains how you can capitalise on it. What is newsjacking? Tracking media activity to provide relevant, timely commentary in…

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Visual design: New iPhone, same old teasing


Written by Matt Smith

How many brands can use the same tactics, year after year, to drive news headlines, social media buzz and a frenzy of speculation? Not many. But Apple isn’t your average tech company, is it? And part of the visual design language its established to achieve this is simple, smart and unknown to most of its…

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6 ways to embrace creativity in business


Written by Chris Hewitt

Creativity is part and parcel of what we do at Berkeley Communications, but it’s valued in all parts business. Why then, do businesses do such a good job of shutting the creative process down? Creativity is not something you can switch on and off at will, but employees are often expected to deliver it on…

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National media coverage and B2B tech: The droids you’re looking for?


Written by Sarah Taylor

Show me an ambitious tech business that doesn’t want national media coverage and I’ll colour myself surprised. In the UK, coverage in national media is still rightly viewed with a huge amount of prestige – the reach is great and the potential impact likewise. But securing national media exposure is not the sole basis of…

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Authentic business storytelling builds trust: ask Carlsberg


Written by Chris Hewitt

Trust is heading in the wrong direction. Truth has become debatable. Facts are not facts. In the face of these challenges, effective business storytelling has never been so important. If you’re in B2B tech, you might be wondering how this relates to your business. In this post, I’m going to walk you through the implications…

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