Blog

10 Year Challenge: Berkeley Edition


Written by Imogen Quail

Everyone knows that when a new chapter dawns, we all begin to dream of what we want to achieve in the upcoming year – a new...

Read more

Resources

Keep ahead of your peers with our free resource library.

Click here

10 Year Challenge: Berkeley Edition


Written by Imogen Quail

Everyone knows that when a new chapter dawns, we all begin to dream of what we want to achieve in the upcoming year – a new and improved version of our current selves. Even though every year you have a habit of resorting back to your old ways after a month… (just me?). As I…

Read more

The power of teamwork


Written by Zoe Phillips

As we begin a new quarter, I can’t help but look back at the last year and its highlights. 2018 was a year of growth for Berkeley. The agency has seen many exciting new clients come on board, giving us the opportunity to work on some really interesting and topical campaigns. In 2018, we took…

Read more

Fishing for coverage


Written by Bill Thomas

On a chilly lunchtime stroll around Green Park last week at the height of an exciting media sell-in, after crossing the creaky wooden bridges and emerging at the foot of one of the many lakes on-site, I noticed a keen fisherman with a big bushy beard, patiently waiting for his latest catch. At first baffled by…

Read more

What’s in a title?


Written by James Ash

What’s in a name? Or perhaps to be more accurate, what’s in a title? Last week, after months of speculation, Marvel revealed the title of the final Avengers film. Following the huge success of Avengers: Infinity War, the new title – Avengers: Endgame – is intriguing and will keep cinemagoers guessing and asking questions about…

Read more

What can Christmas adverts teach us about business storytelling?


Written by Jennie Armley

It’s that time of year again, December has arrived, and I am now officially allowed to mention the C word! For many the iconic Coca Cola advert marks the official countdown to the holiday season, but for me the real festivities begin following the air of the greatly anticipated John Lewis Christmas advert… This year’s…

Read more

How to get global coverage


Written by Jana Cave-Ayland

If you have attended one of our amazing Storytelling Academies, you will know that one of the key messages we emphasise is that great and powerful stories translate across languages and cultures. Earlier this month, we set out to test this hypothesis in practice. We’ve worked with our client over four months to develop an…

Read more

Where words fail, music speaks


Written by Jack Breith

Within everyone’s life comes a time or experience that pushes us beyond our own emotional capabilities. Whether it’s a feeling of extreme joy, pain, love or even confusion, it is often hard to find words that summarise or detail how we feel in that moment. For me, this time unfortunately came in a moment of…

Read more

What does a PR agency do?


Written by Emma Jefferies

Unlike many professions, most members of the public have no idea what public relations is or what PR professionals actually do. Ask any person on the street what PR is, and more often than not, the response will entail party planning or drinking champagne (or just complete confusion). For an industry built around communication, PR…

Read more

The reason we all work at our PR agency


Written by Kate Bartholomew

It’s times like this that I love working at a PR agency. With some major campaigns reaching their peak this week, the energy and enthusiasm levels in the office have gone through the roof. There is a real sense of comradery as everyone pulls together to get results and see all the hard work and…

Read more

Stan Lee; the saviour of comic book storytelling


Written by Lindsay Hoggard

Yesterday Stan Lee, most well-known for revolutionising Marvel comic books, passed away. His creations, including Spider Man, Hulk, Doctor Strange and the X-Men are not only credited as saving the costumed superhero but also continue to draw crowds to cinemas worldwide. In the late 1940s and throughout the 1950s comic super heroes had waned dramatically…

Read more
Archive