Berkeley Communications

Evolving a brand and message for the mid-market

Client

Red Helix

What we did

New logo and brand identity

Brand book

Brand collateral

Website – content, design, development and SEO

Integrated launch package

Date

Summer 2022

Tags

Berkeley International
Brand storytelling
Branding and design
Content creation and marketing
Intelligence and insight

Red Helix (formerly Phoenix Datacom) has a successful heritage in providing cybersecurity solutions for UK enterprises and the mid-market. From mobile operators, network equipment manufacturers and wireline operations, to the government and defence sector, broadcasters and media entities – the team at Red Helix helps customers keep their networks resilient and their propositions competitive.

The problem

2022 heralded a change in direction for Phoenix Datacom, marking the evolution of the business into a managed services provider for the mid-market, helping its clients stay one step ahead of the ever-evolving cyber threat landscape.

To support the change in direction and evolution of a trusted brand, Phoenix Datacom was looking to work with a partner who could help by spearheading a complete re-brand, new name, new website and ongoing PR support.

The solution

Involving key stakeholders at Phoenix Datacom, Berkeley hosted a series of storytelling workshops to unearth the brand story, messages and focus, and ultimately the Phoenix Datacom role in helping its clients achieve success. This deep dive led to a new narrative, story and name for the brand.

Red Helix – signifying strength, security and resilience – emerged as a clear choice, with the tagline ‘Always evolving. Always there’ helping to cement the brand promise and commitment to customers.

In tandem with the development of the Red Helix logotype, the design team constructed a visual language for the new brand, defining mark placement, typographic, colour, icons and photographic rules. These were brought together with the Red Helix story, messaging pillars and tone of voice in a comprehensive brand book.

Using the brand book, the team brought the design and content to life through a new website and associated marketing material. Reflecting key messages of the Red Helix brand, the team produced a solutions and industry focused site delivering engaging content and clear calls to action. A striking and compelling corporate video also provided deeper engagement and socialisation opportunities.

PR activity followed, focusing on positioning Red Helix and key spokespeople as thought leaders and industry experts on topics in a range of tech, business and vertical media. Industry specific campaigns also gave scope to show expertise in the legal and finance sectors, among others, supporting the wider marketing efforts of the company.

The results

“Working with Berkeley Communications on our rebranding campaign has been a huge success. From guiding us towards our new name and brand identity, to the creation of our website, Berkeley has been a communicative, flexible, and committed partner – and we’ve been impressed by the results. The rebranding has been applauded by clients, staff, and stakeholders alike, and we look forward to continuing the digital journey together.”

David Critchley, Chief Commercial Officer, Red Helix Ltd

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