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Report: The human touch in the age of AI

Written by Caroline James

5 June 2025

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AI isn’t the shiny new thing in marketing anymore—it’s the power tool. But the real edge in 2025? Human emotion.

Download your free copy of the AI Report

Our latest research shows 85% of decision makers expect AI’s role to grow, yet the most effective teams pair its speed and scale with storytelling that feels real. The result? Marketing that connects, not just converts.

Inside the report:

  • AI is amplifying creativity, not replacing it

  • Content, research, and earned media drive real growth

  • Storytelling and short-form video are underused, high-impact tactics

  • Marketers are confident but know they need a sharper story

Discover what’s actually working in 2025. Because the smartest marketing doesn’t just use AI, it humanises it.

 

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