From Local Hero to Global Contender: Nutun’s Leap Into the UK and US Spotlight
In Stats
47 pieces
of coverage across priority markets
20 tier 1
articles in UK and US media
60 average
domain authority across all coverage
79.7 million
opportunities to see (OTS)
55%
of coverage in top-tier publications
Key Results
Tags
Date 2026
From local credibility in South Africa to a brand with global ambitions. How we helped shape their first PR narrative to drive awareness in UK and US markets.
Nutun is a well-established brand in South Africa but has never invested in PR. Now expanding into the UK and US, they want to build brand awareness across retail, telecoms, utilities, and finance sectors in the UK, and insurance and financial services in the US. Their biggest concerns include customer churn, rising cost pressures, falling behind on technology, and the risk of losing customers to more agile competitors.
A trusted South African brand stepping onto the global stage
Nutun had long been respected at home for its operational excellence across sectors like finance, utilities, and telecoms. But outside of South Africa, it was a blank slate. As it entered the UK and US markets, it needed more than market access, it needed a reputation.
What challenges stood in the way of Nutun’s international growth?
In new territories, Nutun lacked visibility and credibility. Decision-makers in finance, retail, and telecoms had never heard of the brand. Meanwhile, concerns about customer churn, rising costs, and digital disruption made it harder to gain trust quickly.
What did Nutun need from PR, beyond awareness?
They didn’t just want their name in the press. They wanted to:
- Show they understood market pressures
- Prove they could solve real-world problems
- Position themselves as tech-savvy, customer-focused, and forward-thinking
They wanted to feel like a local expert, even in markets they were new to.
How did Berkeley shape their global debut?
We built a story-first PR platform from the ground up.
This included:
- A clear positioning narrative: customer-centric, cost-conscious, and innovation-led
- Sector-specific media strategies for each region (UK and US)
- Strong editorial hooks focused on urgency (churn, tech gaps, margin pressure)
What media strategy helped Nutun cut through?
We focused on top-tier visibility to build trust fast.
That meant:
- Strategic commentary on sector-specific issues
- Smart newsjacking tied to customer pain points
- Thought leadership designed to open doors, not just fill space
What proof points back it up?
47 media articles across UK and US
20 tier 1 hits in priority titles
79.7 million OTS across all coverage
60 avg. domain authority, strong SEO and digital trust
40% in top-tier media outlets
What’s changed for Nutun since launching globally?
They now have a credible voice in two of the world’s most competitive markets.
Leads are warming quicker.
Media are listening.
And Nutun’s global story has begun, with substance, strategy, and staying power.
“Breaking into the UK and US wasn’t about chasing headlines – it was about earning credibility fast. Berkeley helped us shape a clear, confident story that resonated locally, even as a South African brand entering new markets. The result was a step-change in visibility: top-tier coverage, meaningful commentary opportunities, and a clear lift in share of voice. We moved from being unknown to being asked for our perspective, and that’s made a real difference to how quickly conversations now convert,” Terri Katz, Head of Marketing, Nutun.
