How we brought home automation to life through the power of story.
Key Results
221 Articles across mainstream US media.
32.9% average open rate of email campaigns.
120 product reviews in lifestyle media.
3 awards for PR campaign of the year.
62" excellent rating for domain authority.
2.5 billion unique monthly viewers.
Tags
Date 10 September 2025
The Brief
By their own admission, the marketing team was looking for a more show-stopping way to describe the business. The challenge was finding inspiration that would drive more sales enquiries and linger longer in the memories of the target audience. In this case, the media and analyst community were key. Shelly turned to Berkeley Communications for afresh narrative that would shift hearts and minds.
Five Steps to Success
A five-phase storytelling programme that transformed Shelly’s fact-based messaging into a bold, emotionally resonant brand narrative—brought to life through a PR and social media campaign that won hearts, headlines, and high-quality leads.
Our Story
LAZY IS GOOD
Since the dawn of time, human civilization has sought to conserve energy for the things that really matter – like hunting, fending off predators, or finding a mate and building a shelter. And while times have changed, the principles of saving energy remain the same. That’s why Shelly home automation solutions exist. To bring control and certainty over how you spend your time, because time is not something you get back.
Introducing SHELLY HOME AUTOMATION.
Because lazy is good.
Client Quote
‘It was surprising how quickly the story process worked, taking our fact-based narrative to something suddenly everyone was talking about’
Svetlin Todorov, CEO, Shelly Automation
