Storytelling top tips: defining your brand narrative


Defining your brand message to be clear, consistent and compelling is hard enough. Harder still is executing it in a memorable way.

Here are three things you can do that will make a difference:

Storytelling: drop the fact-based narrative and instead bottle your message in the form of an engaging and thought-provoking story.

Tone of voice: think about how you want the audience to feel. Uplifted? Inspired? Informed?

Execute visually: decide which channels to use and adapt the narrative to suit. For example, a short video is a great way to get your message across succinctly and quickly.

Take a look at our brand video above, and give it a try!

Chris Hewitt

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