Storytelling top tips: Use storytelling and you’ll be 22 times more memorable

Written by Chris Hewitt, Chief Storyteller

29 March 2022


Fact: Storytelling can make your message 22 times more memorable than a pitch based on facts alone.*

The neural networks ignited in our brains during a dream are the very same ones that light up when we lose ourselves in a great movie or a compelling book – putting you right there in the action.

The same with business storytelling. A well-executed brand story enables the audience to experience what you are saying. Authentic, realistic and human storytelling, with an element of drama, will strike an emotional chord every time.

Worth considering the next time you deliver a presentation (or, better still, book a place at the Berkeley Storytelling Academy)

*According to research by cognitive psychologist, Jerome Bruner