Blog

Feet on the ground


Written by Chris Hewitt

The man in front looked familiar. We were on an Easyjet flight from Gatwick to Nice at the time. His wife was flustered juggl...

Read more

Resources

Keep ahead of your peers with our free resource library.

Click here

Feet on the ground


Written by Chris Hewitt

The man in front looked familiar. We were on an Easyjet flight from Gatwick to Nice at the time. His wife was flustered juggling with baby and paraphernalia. We saw him struggle to fold down a push chair and then squeeze their hand-luggage into an already full overhead locker. Once settled, he drank coke and…

Read more

The hero of the story: When Tiger came to tee


Written by Alex Kent

Tiger Woods’ U.S. Masters triumph has been hailed as one of the biggest comebacks ever, both inside and outside of sport. It’s his first major win in 11 years and since having four serious operations on his back. In recent years he’s been better known for the very public troubles in his private life, than…

Read more

Dumbledore and the heroic London taxi driver


Written by Chris Hewitt

Heroes come in all guises and I was reminded of this when I was recently in London. I was in the back of a black cab and Steve, my driver, was chatting away like London cabbies do. He told me that around that time of day much of his custom is driving nannies and their…

Read more

8 avoidable ways to ruin a B2B tech press trip


Written by Sarah Taylor

The pressures journalists face these days make it harder to get them out of the office than ever before. If you manage to get that elusive ‘yes’ to your company’s press trip, it’s important to deliver what they need. Over the years, I’ve been involved in organising numerous press trips. While I like to think…

Read more

8 early signs your graphic designer isn’t up to scratch


Written by Matt Smith

Beauty is in the eye of the beholder, certainly where design and creativity are concerned. Giving your business collateral the right look and feel is essential to draw customers in but, unless you’re from a design agency or a large company, the chances are your access to in-house designers is going to be limited. And…

Read more

Prep for Partridge – 6 ways to navigate through a tricky interview


Written by Aaron Frank

Alan Partridge is back on our screens, and all is well with the world. Well, for half an hour on a Monday evening his new show, This Time, makes me feel life isn’t all that bad. He’s a national treasure, whose incessant awkwardness results in excruciating exchanges with his guests and colleagues. Alan’s car crash interviews…

Read more

Dealing with fake news as the Web turns 30


Written by Chris Hewitt

2019 marks the 30th anniversary of the World Wide Web’s birth and, according to its creator, Sir Tim Berners-Lee, it’s also the time to step up the fight against disinformation online. Announced back in November 2018 and due to be finalised by May 2019, the Contract for the Web is focused on tackling some of…

Read more

Mission (statement) aborted: How to avoid a failing brand proposition


Written by Chris Hewitt

If there’s one thing every company needs, it’s clarity of purpose. The power of a crystal clear, mission statement cannot be underestimated if you want to be heard. Get it wrong and you confuse. Get it right and you open doors. I’ve read some great mission statements in my time but I’ve also seen some…

Read more

From Sri Lanka to Berkshire: how great stories can travel the globe


Written by Katie Barnett

Having recently returned from my travels around the world (well, some of it at least) I realised that it wasn’t just an excessive number of souvenirs I had brought home with me. I had somehow acquired a vast collection of not only my own, but of other people’s stories of remarkable globetrotting adventures. While I…

Read more

10 Year Challenge: Berkeley Edition


Written by Imogen Quail

Everyone knows that when a new chapter dawns, we all begin to dream of what we want to achieve in the upcoming year – a new and improved version of our current selves. Even though every year you have a habit of resorting back to your old ways after a month… (just me?). As I…

Read more
Archive