CMO Unplugged
CMOs Under Siege: A movement, not a campaign
The senior marketing role has changed beyond all recognition. Especially in B2B. What was once the most coveted seat in the boardroom has become one of the most exposed. Tenure is shrinking. Expectations keep rising. And budgets are under pressure like never before.
And if that wasn’t enough, CMOs are being asked to drive growth, protect the brand, master AI and justify it all in financial terms. Often at the same time.
That’s why we have created CMOs Under Siege. Because too many senior marketers in the B2B realm are fighting these battles alone.
Thought leadership series
This is not another thought leadership series talking at marketers. It’s a place for CMOs to learn from one another, to share what’s working, what’s failing and what the job really looks like behind the scenes.
Each month, subscribers receive a practical white paper focused on a real pressure point facing modern marketing leaders. These papers are designed to be useful, not theoretical. We’ll bring you clear ideas, real examples, all in a language you can take straight back into the business. The first one accompanies the first episode of our first podcast, CMO Unplugged. It addresses what tangible steps senior marketers can take to improve their value to the business. LINK.
CMO Unplugged Podcast
Alongside this, the CMO Unplugged podcast brings honest conversations with marketing leaders who have been in the hot seat. No posturing or fluff. Just experience, perspective and hard-earned lessons.
If the role feels tougher than it used to, you’re not imagining it. CMOs Under Siege exists to help you survive it, and shape what comes next.
Subscribe, join the conversation and don’t face it alone
