From overlooked to unstoppable: how EclecticIQ took control of the cyber conversation

Date 2026

How do you turn a ‘footnote’ brand into the voice everyone listens to? 

EclecticIQ had the expertise, the product, and a leadership team with serious credibility. But the market could not see it. In a crowded threat intelligence space, competitors were louder and more visible. EclecticIQ held just 7% share of voice and was being overlooked in its own category. The biggest missed opportunity was its CEO story, with experience at the Pentagon and NSA, yet it was not reaching the media or shaping the conversation. 

What happens when the story finally matches the strength of the product?

We rebuilt the narrative from the ground up. A dedicated storytelling session aligned the leadership team around a clear north star. We then created an issues-led framework, giving EclecticIQ a confident point of view on the topics journalists and customers care about. This meant the business could respond quickly when news broke, with insight that cut through. 

How do you go from reacting to news… to owning it?

The focus shifted to precision and timing. We built relationships with the journalists shaping the cybersecurity agenda and positioned EclecticIQ as a reliable expert when major incidents hit. Every touchpoint reinforced the same story, from media commentary to sales and marketing assets. This was not about chasing coverage. It was about showing up at the moments that matter, with something worth saying.

What does market leadership actually look like in practice? 

In under a year, EclecticIQ secured more than 800 pieces of coverage, including Forbes, BBC News, WSJ, Sky News and The Daily Telegraph. Share of voice jumped from 7.4% to 80.8%, overtaking every major competitor. During key cyber incidents, the company became the go-to expert, generating hundreds of mentions in a single month. This was all earned media, and it changed how the market sees the brand. 

So what is the real story here? 

This is about more than coverage. The goal was market leadership. The objective was to dominate share of voice. The strategy focused on owning key issues at the right moments. The result is both measurable and meaningful. EclecticIQ is now seen, trusted, and called upon when it matters most. 

What proof points back it up?

• More than 800 pieces of coverage secured
• 1.47 billion totalreachachieved
• Tier-one coverage in Forbes, BBC News, WSJ,Sky News,The Daily Telegraph and more
• Positioned CEO as a go-to authority on major cyber incidents