Why editors are not using your press releases

Want to know the biggest reason why you are not getting the press coverage you deserve?

Most editors complain that the pitches they receive lack drama.

So, if that is the case, what do they want? There are three things you need to know..

• Don’t lead with your product story. Lead with the problem it solves.
• Don’t brag about your brand. Make your customer the hero.
• Don’t make your PR a sales pitch. Be the ‘expert’ that guides your audience to the solution.

At Berkeley PR, we have created a storytelling platform that the press themselves has come to know and expect. And our expert consultants pitch content that resonates because most of our team were once journalists themselves.

It’s time you got the press coverage you deserve. Get in touch with us for a trial PR campaign now.

Let’s have a chat!