Storytelling
Storytelling top tips: Writing out loud
I’m sitting on a train, so I can’t do this now. But you may be able to.
After you’ve written your next piece of business content, find somewhere quiet and read it out loud. You’ll get a much clearer sense as to whether it sounds right. If I have the time, sometimes I like to record it and play it back.
When you read your writing out loud, you’ll spot the flaws in your flow. I find it works even better if I mimic a news reader. Try stepping into the character of BBC’s Reeta Chakrabarti or Huw Edwards and you’ll soon spot the sentences that don’t quite work – much more so than if you read it silently.
It works really well for scripts, press releases, blogs, social media posts and top tips.
Except when you’re sitting on a busy train.
Give it a try.
Chris Hewitt
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