Thought leadership is an opportunity to position your brand as a visionary – not a place to push your products. Many firms fall in to the trap of being overly promotional when they should be leading the conversation by sharing insightful and thought-provoking content with their audience.
Three important considerations:
- Long-term value comes from consistently and convincingly positioning yourself as a subject matter expert. It takes time. Be patient.
- Clarify your objective. What do you want to be known for?
- Inject drama. What challenges may disrupt your sector?
Provide real-world examples to illustrate your ideas or predictions. Use cases and authoritative research will underpin your narrative.