Storytelling Top Tip – Too many cooks…

There’s only one North Star…

While reviewing a client’s so-called North Star Narrative in a workshop the other day, it was evident that everyone in the room had contributed to it. By that I mean, it was complicated. Nothing missing.

So, I read it out loud to them and the looks on their faces said it all. In a bid to make sure they hadn’t left anything out, they ended up with a final draft that was far too complex to remember, let alone read. It was designed by a committee and was in desperate need of an edit – in this case, a re-write.

‘What is the ONE thing your brand stands for?’ I asked. Or better still with added drama: ‘What is the one thing your brand stands against?’ Then we made progress. A North Star should be singular, simple, emotional, and compelling. It should then be reinforced in lots of different and creative ways through your storytelling channels.

Want some help developing your North Star Narrative? Or do you want to develop your brand narrative? Then check out the Berkeley Storytelling Academy. Learn more here.