Top Tips

Defining your internal brand

Written by Chris Hewitt

27 June 2023


Have you ever considered yourself or your team as a brand?

Do you even know how you’re perceived internally?

Here’s three reasons why defining an internal brand narrative is a good idea:

1. Stronger internal identity
A well-defined internal brand message not only binds people together but heightens awareness, understanding and recognition across the enterprise.

2. Better team cohesion
A united team is a stronger team. It fosters a greater sense of belonging that will improve inter-team communication, collaboration and productivity.

3. Improved team retention and recruitment
A clear sense of purpose enhances employee engagement which will in turn improve staff retention and attract future employees.

Our storytelling platform is a quick and creative way to build a new ‘North Star Narrative’ for you and your team.


Find out more about our bespoke and public storytelling workshops