Helping an insurance tech provider stand out with branding and design
Branding kit and logo design
New website creation and build
Increase in lead generation from site launch
Zov Solutions is a Bulgarian-based general insurance software provider. Their goal is to rid the insurance industry of inefficient systems that waste money, time and resources caused by outdated insurance IT solutions. It works across two locations and serves customers in more than 13 European countries.
Zov Solutions needed their software platform to stand out in a crowded industry, the competitive London insurance market. Berkeley Communications helped them launch in the UK with a full rebrand and digital design project and make an impact on a previously uncharted market. Therefore, the main challenge was to position Zov Solutions as a modern, trusted brand in order to reach their target customers and increase lead generation.
Berkeley Communications’ in-house design and content teams created a professional, modern brand and digital media presence for Zov Solutions, positioning them as an international market leader ahead of their UK launch.
Our fully-integrated branding and marketing project started with a modern, friendly logo. This was designed to add personality and stand out in the marketplace. This was supported by a full business branding kit – which included business cards, letterheads, a PowerPoint template and email signature – providing Zov Solutions with a cohesive, professional image.
At the centre of the project was the new Zov Solutions brand website which was planned, written and designed in house. Both content and design created a professional, yet friendly tone, as well as a look and feel to engage visitors and build trust. With our straightforward content, the complex product was made digestible and easy to understand, while target keywords were integrated throughout the copy to enhance SEO and page ranking. Bold CTAs were added to drive lead generation through a direct contact form.
The website was enhanced with a video created by our in-house editing team, presenting Zov Solutions’ message in a rich, visual way.