PR and communications in DACH

Written by Michael Matthews

26 September 2022


The fundamentals of what make a good story are the same all over the world. Drama, human interest and topicality are universal. 

But how you get that story across successfully can be very different, depending on where your audience is based. Taking the DACH region as an example, this report explains why there is definitely no ‘one size fits all’ approach to international PR.

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