September spotlight: brand evolution or revolution?
As summer draws to a close and back to school fever kicks in, September can be a time for reflection, revitalization and regrouping. With that in mind, over the next month, the design and content teams at Berkeley will share some key stories and insights on the topic of taking a new path, strengthening a brand or even creating a new one.
We understand the importance of a strong and relevant brand, supported by meaningful and engaging messaging. But when does brand evolution become something more, and how far do you need to go to get the impact and success your business is looking for?
For our client Invesis, a change in direction and business growth heralded the need for a completely new message and brand approach. Find out how we helped them to take the right next steps in their brand evolution journey here.