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Storytelling top tips: It’s not what you do, it’s who you are
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I was talking to a business owner today who was making the point that his brand could not be distilled into a single message because of the multiplicity of products and target audiences – in his case, both B2C and B2B.
We disagreed over whether a diversified company could possibly unify around a singular north-star narrative. Three things came to mind as we spoke that I thought I would share here:-
Don’t brag – Your brand message is less about what you do and more about who you are.
Less is more – Don’t try and cram everything into one sentence. A good hook evokes curiosity.
Feelings not facts – How do you want your customers to feel when they think about you?
Did my advice fall on deaf ears? Time will tell.
Chris Hewitt
