Storytelling top tips: add a touch of drama to your business story

Written by Chris Hewitt, Chief Storyteller

16 February 2022


The basic structure of every story has three parts. You can turn to these to bring drama to every piece of content you write and present a compelling description of your business or product.

  • The problem
  • The solution
  • The consequence

For example, a brand communications company might say:

Noise is the enemy to the marketing professional (problem). Our storytelling formula helps them find a way to cut through (solution) and engage audiences without having to throw more money at the problem (consequence).

It works just as well if you have a 30-minute presentation to make. Just break it down into these three parts, spending ten minutes on each.

Give it a try!

Chris Hewitt


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