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Storytelling top tips: add a touch of drama to your business story
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The basic structure of every story has three parts. You can turn to these to bring drama to every piece of content you write and present a compelling description of your business or product.
- The problem
- The solution
- The consequence
For example, a brand communications company might say:
Noise is the enemy to the marketing professional (problem). Our storytelling formula helps them find a way to cut through (solution) and engage audiences without having to throw more money at the problem (consequence).
It works just as well if you have a 30-minute presentation to make. Just break it down into these three parts, spending ten minutes on each.
Give it a try!
Chris Hewitt
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