Storytelling top tips: tell your reinvention story
In our series of storytelling tips, Berkeley’s chief storyteller, Chris Hewitt, shares his recommendations for ways to make the most of your business story, make copy come alive and connect with your audience. Here, Chris guides you through the rebirth story.
Last month I outlined the seven basic story plots, one of which was the rebirth. We’ve seen the rebirth story in films including As Good as it Gets, Groundhog Day and A Christmas Carol. In business storytelling, we call these reinvention or turn-around stories.
Apple and Lego are brands who were once on the brink of bankruptcy. Netflix’s fortunes changed when they shifted from selling used DVDs to online streaming.
Any company that has overcome adversity to rise again is going to make for fascinating reading, not just the big brands. Your history is your story, it’s what makes you stand out. So don’t be afraid to tell the story of your rebirth, or business turn-around.
Or has your business helped another transition from near-disaster to extraordinary success? This can make for fascinating reading too.
To find out more about the Seven Business Story Plots, book a place at our next storytelling course.